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Our Brands Investors Sustainability Careers Select Page At National Beverage, our culture demands Excellence in all we do . . . Vision, Commitment, Passion and Execution are essential elements of our enduring philosophy. This philosophy drives an emotional connection to our brands and the care and love we devote to them. While it may be difficult to simply state, these core values have produced results no matter the Challenge.We are National Beverage! National Beverage Corp. innovatively refreshes America with a distinctive portfolio of sparkling waters, juices, energy drinks (Power+ Brands), and, to a lesser extent, Carbonated Soft Drinks. We believe our creative product designs, innovative packaging, and imaginative flavors, along with our corporate culture and philosophy, make National Beverage unique as a stand-alone entity in the beverage industry. National Beverage Corp has transformed into an innovative, healthier refreshment company. From our corporate philosophy, development of products, and marketing to manufacturing, we are converting consumers to a ‘Better for You’ thirst quencher that compassionately cares for their nutritional health. We are committed to our quest to innovate for the joy, benefit, and enjoyment of our consumers’ healthier lifestyle! Our Brands Our variety of distinctive flavors provides us a unique advantage with today’s consumers who demand variety and refreshing beverage alternatives. Our brands consist of beverages geared to the active and health-conscious consumer (Power+ Brands”) including sparkling waters, energy drinks, and juices. Our portfolio of Power+ Brands includes LaCroix ® , LaCroix Cúrate ® , and LaCroix NiCola ® sparkling water products; Clear Fruit ® ; Rip It ® energy drinks and shots; and Everfresh ® , Everfresh Premier Varietals™ and Mr. Pure ® 100% juice and juice-based products. Additionally, we produce and distribute Carbonated Soft Drinks including Shasta ® and Faygo ® , iconic brands whose consumer loyalty spans more than 130 years. Power+ Brands Iconic Carbonated Soft Drinks More Fun & Flavor Naturally Essenced Sparkling Water LaCroix ® Sparkling Water, our most significant brand, has uniquely redefined the Sparkling Water category that is rapidly becoming the alternative to traditional carbonated soda. With zero calories, zero sweeteners and zero sodium, LaCroix leads the premium domestic sparkling water category. Naturally essenced, LaCroix also maintains its leadership in flavor development, creative packaging and its unique, enticing aromas and taste. LaCroix captures fan loyalty like no other sparkling water brand! LaCroix’s dynamic ‘theme’ LaCroix Cúrate ® (‘Cure Yourself’) celebrates French sophistication with Spanish zest, creating distinctive bold flavor pairings. Cúrate naturally refreshes in tall, sleek 12 oz. consumer-friendly cans. With eloquent graphics and robust aroma, naturally ‘essenced’ Cúrate is an attractive alternative for today’s consumers. NiCola ® by LaCroix, an innovative sparkling water, captures the ‘crossover’ cola consumers with its ‘innocent’ effect of no calories, sodium, sweetener or any other ingredient that the health-conscious consumer avoids. NiCola is designed for those cola and diet cola consumers that are looking to continue to quench their cola-craving taste without negative health consequences. LINK TO SITE 0 – Calorie, 0 – Sweetner, 0 – Sodium = Innocent! Naturally Essenced Sparkling Water LaCroix ® Sparkling Water, our most significant brand, has uniquely redefined the Sparkling Water category that is rapidly becoming the alternative to traditional carbonated soda. With zero calories, zero sweeteners and zero sodium, LaCroix leads the premium domestic sparkling water category. Naturally essenced, LaCroix also maintains its leadership in flavor development, creative packaging and its unique, enticing aromas and taste. LaCroix captures fan loyalty like no other sparkling water brand! LaCroix’s dynamic ‘theme’ LaCroix Cúrate ® (‘Cure Yourself’) celebrates French sophistication with Spanish zest, creating distinctive bold flavor pairings. Cúrate naturally refreshes in tall, sleek 12 oz. consumer-friendly cans. With eloquent graphics and robust aroma, naturally ‘essenced’ Cúrate is an attractive alternative for today’s consumers. NiCola ® by LaCroix, an innovative sparkling water, captures the ‘crossover’ cola consumers with its ‘innocent’ effect of no calories, sodium, sweetener or any other ingredient that the health-conscious consumer avoids. NiCola is designed for those cola and diet cola consumers that are looking to continue to quench their cola-craving taste without negative health consequences. LINK TO SITE 0 – Calorie, 0 – Sweetner, 0 – Sodium = Innocent! Non-Carbonated Flavored Water Clear Fruit is a crisp, clear, non-carbonated water beverage enhanced with fruit flavors. With 12 delicious flavors, including favorites Cherry Blast, Strawberry Watermelon, and Fruit Punch, Clear Fruit is available in 20-ounce and 16.9-ounce bottles with consumer-favored sports caps. LINK TO SITE Delicious fruit flavor in every bottle! Family trusted since 1889 Shasta ® has been recognized as a bottling industry pioneer and innovator for more than 130 years. Shasta features multiple flavors and has earned consumer loyalty by delivering value and convenience with such unique tastes as Raspberry Crème, Tiki Punch, and California Dreamin’. LINK TO SITE It Hasta be Shasta! Dee-licious Pop With more than 110 years of brand history, Faygo ® products include numerous unique flavors such as Red Pop ® , Moon Mist ® , and Rock’n’Rye ® . LINK TO SITE THE ONE TRUE POP. Nature’s Refreshment Everfresh ® and Mr. Pure ® 100% juice and juice drinks are available in a variety of flavors, from such classics as Orange, Cranberry and flavored lemonades to exotics that include Premium Papaya, Pineapple Mango, Peach Watermelon and Island Punch. The brands’ signature package is a hot-filled, 16 oz. glass bottle designed for single-serve consumption. Everfresh Premier Varietals ™ , a unique theme from Everfresh, is positioned as a stand-alone brand for display in the produce section of supermarkets. Everfresh Premier Varietals is a premium line of apple juice derived from a variety of apples specific to the taste of the varietal, such as Granny Smith, McIntosh, Honey Crisp, Golden Delicious, Fuji and Pink Lady. LINK TO SITE Fresh taste guaranteed Nature’s Refreshment Everfresh ® and Mr. Pure ® 100% juice and juice drinks are available in a variety of flavors, from such classics as Orange, Cranberry and flavored lemonades to exotics that include Premium Papaya, Pineapple Mango, Peach Watermelon and Island Punch. The brands’ signature package is a hot-filled, 16 oz. glass bottle designed for single-serve consumption. Everfresh Premier Varietals ™ , a unique theme from Everfresh, is positioned as a stand-alone brand for display in the produce section of supermarkets. Everfresh Premier Varietals is a premium line of apple juice derived from a variety of apples specific to the taste of the varietal, such as Granny Smith, McIntosh, Honey Crisp, Golden Delicious, Fuji and Pink Lady. LINK TO SITE Fresh taste guaranteed Real Energy for Real People RIP IT ® Energy Fuel is Real Energy for Real People” with 14 unique flavors and six sugar-free options. Building on the flavor tradition of original Rip It, a 2 oz. sugar-free shot version in eight flavors is marketed in displayable package configurations. RIP IT proudly supports military and first responder heroes at home and abroad with such energetic flavors as Tribute, Citrus X, Cherry Lime and Atomic Pom. LINK TO SITE A Mission Tradition TM Non-carbonated drinks ‘‘Ohana” – the Hawaiian word for ‘family’ – and for families in the Midwest and beyond, it means delicious refreshment!. All Ohana drinks are non-carbonated and include such delectable flavors as fruit punch, raspberry lemonade, kiwi strawberry, blueberry lemonade, peach melon, and peach...